Dollhouse Atelier

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DOLLHOUSE

♡ A fashion collection for Lolita lovers ♡

CONCEPT <3

This fashion collection, designed by Maily Hernández and Estefania Lizarazo, is for women passionate about Japanese culture and adorable aesthetics. It is inspired by the Lolita subculture that originated in Harajuku, Japan, in the 1970s.

This line fuses elements typical of the Lolita and kawaii aesthetics, using features that allow adaptability to a Colombian context and production.

The pastel and dark color palette, along with the materials used in the collection’s development, create a unique atmosphere that captures the essence of Harajuku and the cute, adorable aesthetic, while meeting the modern needs of women living in Colombia who love this subculture.

The products in this collection aim to fulfill both aesthetic and functional needs. While the items are primarily designed for events, they can also be worn daily by lovers of this style.

USER

@Lulu_Bitto

Lulú Bitto is a Colombian J-pop idol who works independently. While she doesn’t fully define her style as Lolita, she acknowledges that it’s a style she likes and often incorporates into her daily life.

@Sunmypyonidol

Sunmy is a Latin American J-pop idol and a self-produced artist whose style of dress is highly influenced by Lolita fashion.

@LyvMarz

Lyv is a Colombian K-pop idol. While the style she usually wears in her performances isn’t defined as Lolita, it is an aesthetic that possibly influences her way of dressing.

She is a young Latin American woman, aged between 20 and 30, passionate about Japanese culture. She values style beyond functionality and isn’t afraid to attract attention or be noticed. She looks for products that adapt to both her lifestyle and tastes, embracing innovative designs that reflect her creativity and personality. She appreciates pieces that allow her to stand out within Lolita, J-pop, and anime communities, feeling comfortable and confident in her cute style both in her daily life and leisure spaces. Our collection is designed to complement her passion, offering fashionable products like shirts, skirts, dresses, and stylish corsets that are modern and feature unique touches that resonate with her interests and needs.

COLOR PALETTE

TEXTILE CHART

FASHION

PRINT

Various print designs were created following the collection’s concept with the goal of applying them to the dresses using textile vinyl techniques with velvety finishes, which ensure the durability of the print and the quality of the product.

Incorporating these elements adds value to the garments and provides an appreciated benefit to the end customer, as users place great importance on the aesthetic character of their clothing designs.

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