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Welcome to

A sustainable denim collection for streetwear lovers...

CONCEPT

The collection explores the relationship between humans and the internet. In the digital world, social norms are rewritten. You can choose to be recognized or remain anonymous—existing only if you wish to. Unlike the physical world, the internet offers the possibility of being whoever you want, of adopting multiple identities that don’t necessarily reflect your real-life self. This collection celebrates that freedom, highlighting how the internet provides a space to explore new dimensions of our humanity.

Crafted from recycled denim—sourced from jeans destined to become textile waste—and raw denim scraps, these garments were created using zero-waste pattern making techniques, ensuring a strong commitment to sustainability.

USER

@Badfacesara

Saramalacara is an Argentine hyperpop singer. Her alternative, experimental style with DIY touches connects with the use of recycled denim and zero-waste pattern making, while her presence in virtual communities positions her as an icon of post-internet fashion.

@Grimes

Grimes is a well-known Canadian singer who represents the fusion between humanity and technology, exploring hybrid identities through her music. Her interest in sustainability and artificial intelligence makes her a figure aligned with fashion that celebrates reinvention and ecological awareness.

@arca1000000

Arca is a Venezuelan experimental electronic singer who challenges traditional notions of identity, gender, and body with a posthuman and fluid aesthetic. Her work explores the human and the digital, deeply connecting her to queer culture and the freedom of reinvention in the virtual world.

The collection is aimed at a young woman between 18 and 35 years old who lives and actively expresses herself in the digital world. She is creative and independent, viewing the internet as a space for unrestricted reinvention. She values freedom of expression and the possibilities offered by social media, which she actively engages with. Her style reflects an alternative and experimental aesthetic, influenced by cyberpunk, digital art, and virtual subcultures.

 

The ideal user is also committed to conscious consumption and seeks brands that integrate sustainability into their design proposals. She is drawn to unique garments made from recycled materials and ethical processes. Her sources of inspiration and shopping are digital platforms such as Instagram, TikTok, Discord, and shops like Depop or Etsy, where she can connect with independent brands.

COLOR PALETTE

TEXTILE
CHART

Three pairs of worn-out jeans, destined to become textile waste, were repurposed along with a scrap of raw denim from an academic activity.

FASHION

FINAL PRODUCT